Effective Date: April 15, 2026
Last Updated: April 15, 2026
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This Privacy Policy describes how Peterson Insurance &
Financial Services, LLC collects, uses, shares, and protects
your personal information. Please read this policy carefully.
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1. ABOUT US
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Peterson Insurance & Financial Services, LLC ("Company," "we,"
"us," or "our") is committed to protecting your privacy and
handling your personal information responsibly. This Privacy
Policy applies to information collected through our website
at cpetersonfinancial.com, our forms, and our communications
with you.
Website: cpetersonfinancial.com
Email: courtney@cpetersonfinancial.com
Phone: (850) 741-1015
Location: Pensacola, Florida
2. INFORMATION WE COLLECT
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2.1 INFORMATION YOU PROVIDE DIRECTLY
We collect information you voluntarily provide when you:
- Submit a contact, quote request, or inquiry form
- Schedule an appointment or consultation
- Communicate with us via phone, email, or text message
- Enroll in an insurance product through our agency
- Subscribe to our communications
This information may include:
- Full name
- Date of birth
- Mailing and email address
- Phone and mobile number
- Medicare ID or Social Security Number (for enrollment)
- Health and medical information (for insurance purposes)
- Financial information relevant to policy selection
- Insurance history and current coverage details
2.2 INFORMATION COLLECTED AUTOMATICALLY
When you visit our website, we may automatically collect:
- IP address and general location data
- Browser type and version
- Pages visited and time spent on each page
- Referring website or search terms
- Device type and operating system
- Cookies and similar tracking technologies
2.3 INFORMATION FROM THIRD PARTIES
We may receive information about you from:
- Insurance carriers and providers
- Medicare and government databases (with your consent)
- Referral partners and business associates
- Publicly available sources
3. HOW WE USE YOUR INFORMATION
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We use the information we collect for the following purposes:
3.1 SERVICE DELIVERY
- Processing insurance applications and enrollments
- Providing quotes and plan comparisons
- Scheduling and conducting consultations
- Managing your policies and coverage
- Communicating with insurance carriers on your behalf
3.2 COMMUNICATIONS
- Responding to your inquiries and requests
- Sending appointment reminders and follow-ups
- Notifying you of policy changes or renewals
- Sending Medicare enrollment period alerts
- Delivering promotional and marketing communications
(only with your consent)
3.3 SMS AND TEXT MESSAGE COMMUNICATIONS
We use your mobile phone number to send text messages
when you have provided consent. Specifically:
- Transactional messages: appointment reminders,
inquiry follow-ups, policy notifications, and
responses to your questions
- Promotional messages: service announcements and
insurance-related information (only with separate
opt-in consent)
YOUR SMS CONSENT AND MOBILE PHONE NUMBER WILL NOT BE
SOLD OR SHARED WITH THIRD PARTIES FOR THEIR OWN
MARKETING OR SOLICITATION PURPOSES.
Your information may be shared with SMS platform
providers (such as GoHighLevel and Twilio) solely
for the purpose of delivering messages on our behalf.
These providers are contractually obligated to protect
your information and use it only as directed by us.
3.4 LEGAL AND REGULATORY COMPLIANCE
- Complying with applicable insurance regulations
- Meeting CMS requirements for Medicare marketing
- Maintaining records as required by Florida law
- Responding to lawful government requests
- Enforcing our Terms of Service
3.5 BUSINESS OPERATIONS
- Improving our website and services
- Analyzing usage patterns and service effectiveness
- Training staff and quality assurance
- Preventing fraud and security threats
4. HOW WE SHARE YOUR INFORMATION
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We do not sell your personal information. We may share your
information in the following limited circumstances:
4.1 INSURANCE CARRIERS AND PROVIDERS
With your consent, we share necessary information with
insurance carriers to obtain quotes, process applications,
and manage your coverage. This is required to deliver
our services.
4.2 SERVICE PROVIDERS
We work with trusted third-party service providers who
assist us in operating our business, including:
- CRM and communication platforms (GoHighLevel)
- SMS delivery services (Twilio)
- Email service providers
- Scheduling and calendar tools
- Website hosting and analytics
These providers are contractually bound to use your
information only as directed by us and to maintain
appropriate security measures.
4.3 LEGAL REQUIREMENTS
We may disclose your information when required by law,
court order, or government authority, or when we believe
disclosure is necessary to protect our rights, protect
your safety or the safety of others, or investigate fraud.
4.4 BUSINESS TRANSFERS
In the event of a merger, acquisition, or sale of all or
a portion of our business assets, your information may
be transferred as part of that transaction. We will notify
you of any such change in ownership or control.
4.5 WITH YOUR CONSENT
We may share your information with third parties when you
have given us explicit consent to do so.
We do not share your personal information with unaffiliated
third parties for their own marketing purposes.
5. INSURANCE AND FINANCIAL INFORMATION
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As an insurance agency, we collect and handle sensitive
personal and financial information. We treat this information
with the highest level of care and comply with applicable
federal and state privacy laws, including:
- The Gramm-Leach-Bliley Act (GLBA)
- Florida Insurance Information and Privacy Protection Act
- HIPAA (where applicable to health information)
- CMS Medicare marketing guidelines
We maintain appropriate administrative, technical, and
physical safeguards to protect your nonpublic personal
financial information.
6. MEDICARE-SPECIFIC PRIVACY PRACTICES
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If you are a Medicare beneficiary, additional privacy
protections apply to your information under federal law.
- We collect Medicare-related information only with
your explicit consent and only as necessary to
assist with your Medicare coverage decisions
- We do not share your Medicare information with
unauthorized parties
- You have the right to request that we not share
your Medicare information for marketing purposes
- All Medicare marketing activities comply with
CMS guidelines and applicable regulations
For more information about Medicare privacy rights,
visit Medicare.gov or call 1-800-MEDICARE.
7. COOKIES AND TRACKING TECHNOLOGIES
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Our website may use cookies and similar technologies to
enhance your experience and collect usage information.
7.1 TYPES OF COOKIES WE USE
- Essential cookies: Required for website functionality
- Analytics cookies: Help us understand how visitors
use our website (e.g., Google Analytics)
- Marketing cookies: Used to deliver relevant content
(only where permitted)
7.2 YOUR COOKIE CHOICES
You can control cookies through your browser settings.
Note that disabling certain cookies may affect website
functionality. Most browsers allow you to:
- View cookies stored on your device
- Delete existing cookies
- Block cookies from specific or all websites
7.3 DO NOT TRACK
Some browsers include a Do Not Track feature. Our website
does not currently respond to Do Not Track signals.
8. DATA SECURITY
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We implement reasonable and appropriate technical and
organizational measures to protect your personal information
against unauthorized access, disclosure, alteration, and
destruction. These measures include:
- Encrypted data transmission (SSL/TLS)
- Secure storage of sensitive information
- Limited access to personal information on a
need-to-know basis
- Regular security assessments of our practices
- Staff training on privacy and data security
No method of electronic transmission or storage is 100%
secure. While we strive to use commercially acceptable
means to protect your information, we cannot guarantee
absolute security.
In the event of a data breach that affects your personal
information, we will notify you in accordance with
applicable law.
9. DATA RETENTION
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We retain your personal information for as long as necessary
to provide our services, comply with legal obligations,
resolve disputes, and enforce our agreements.
For insurance-related records, we retain information in
accordance with Florida Department of Financial Services
requirements and applicable federal regulations, which
may require retention for a minimum of five (5) years.
When your information is no longer needed, we securely
delete or anonymize it.
10. YOUR RIGHTS AND CHOICES
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Depending on your location and applicable law, you may
have the following rights regarding your personal information:
10.1 ACCESS AND CORRECTION
You have the right to request access to the personal
information we hold about you and to request correction
of any inaccurate information.
10.2 DELETION
You may request deletion of your personal information,
subject to our legal and regulatory retention obligations.
Insurance records may be required to be retained by law.
10.3 OPT-OUT OF MARKETING
You may opt out of marketing communications at any time:
- Email: Reply with "Unsubscribe" or use the
unsubscribe link in our emails
- SMS: Reply STOP to any text message
- Phone: Call us at (850) 741-1015
- Email: courtney@cpetersonfinancial.com
10.4 DATA PORTABILITY
Upon request, we will provide you with a copy of your
personal information in a commonly used format.
10.5 FLORIDA RESIDENTS
Florida residents have additional rights under Florida
law. To exercise any of these rights, please contact
us using the information in Section 14.
To exercise any of these rights, please contact us in
writing at courtney@cpetersonfinancial.com. We will
respond to your request within 30 days.
11. CHILDREN'S PRIVACY
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Our website and services are not directed to individuals
under the age of 18. We do not knowingly collect personal
information from children under 18. If you believe we have
inadvertently collected information from a minor, please
contact us immediately and we will promptly delete it.
12. THIRD-PARTY WEBSITES
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Our website may contain links to third-party websites
including insurance carrier sites and government resources.
This Privacy Policy does not apply to those websites. We
encourage you to review the privacy policies of any
third-party websites you visit.
13. CHANGES TO THIS PRIVACY POLICY
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We reserve the right to update this Privacy Policy at any
time. We will notify you of significant changes by:
- Posting the updated policy on our website
- Updating the "Last Updated" date at the top
- Sending an email notification where appropriate
Your continued use of our website or services after any
changes constitutes your acceptance of the updated Privacy
Policy. We encourage you to review this policy periodically.
14. CONTACT US
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If you have any questions, concerns, or requests regarding
this Privacy Policy or our privacy practices, please
contact us:
Peterson Insurance & Financial Services, LLC
Pensacola, Florida
Website: cpetersonfinancial.com
Email: courtney@cpetersonfinancial.com
Phone: (850) 741-1015
For privacy-related complaints, you may also contact the
Florida Department of Financial Services at:
www.myfloridacfo.com
(850) 413-3089
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END OF PRIVACY POLICY
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